Moët Hennessy
Oliver Krug
The Krug philosophy is, first and foremost, about a passionate commitment to craftsmanship, defined by a series of uncompromising choices which, taken together, create a taste, a style, that is as legendary as it is unique.

In 1843 when Johann-Joseph Krug decided to give up his comfortable job with a famous champagne house in order to create his own business, his ambition was simple: to create a champagne with its own unique and exceptional flavour. This Krug tradition has been passed down from father to son without interruption for six generations. Since 1843 there has always been an experienced member of the family appointed to train the next generation.
Since January 1999 Krug has been part of the LVMH group.

Krug sources its grapes, not from a few large vineyards, but from an intricate mosaic of fine-quality plots, some of which are not much bigger than gardens. This choice is based on Krug’s knowledge of the terroir of Champagne, and the fact that the same grape variety develops subtle nuances of flavour from one village to the other, from one parcel to another.
The firm owns 20 hectares of vines in Aÿ, Le Mesnil, and Trépail. They get the rest of their grapes from long-term contract growers. Aÿ supplies the Pinot Noir which goes into the non-vintage Rosé, and Le Mesnil produces the Chardonnay which makes up the Clos du Mesnil Blanc de Blancs vintage.
The grapes, selected by hand, are pressed to obtain the "must", which is transferred to 205-litre oak casks, individually labeled by area and vineyard. Alone among the great champagne houses, Krug still ferments all its wines in oak – not out of some slavish devotion to tradition, but because this method brings each wine its share of complexity. After the second fermentation in the bottle, every Krug champagne is aged for upwards of six years, and in some cases much longer, so that they have the time needed to reach maturity.

Krug Grande Cuvée is a typical example of the Krug style – a champagne which corresponds in all respects to the champagne concept of wine, assembling wines from different vines and varieties and from different years. All other Krugs may be said to have something of the Grande Cuvée in them: Krug Rosé, for example, takes the spicy notes of the Grande Cuvée to a new peak, while Krug Clos du Mesnil is more mineral.

"Krug is an expression of the highest art, the transformation of nature through precise grape selection, the blending of a mosaic of different growths and long ageing in the cellars" - Olivier Krug.